How to Scrape Any Website Using Cloud and MCPs Without Code

Web scraping has traditionally required coding knowledge, but with new tools like Cloud and Machine-Callable Programs (MCPs), anyone can now extract data from websites including social media platforms in just minutes. This powerful combination enables lead generation, marketing analytics, content ideation, and countless other applications without writing a single line of code.

Setting Up Your Cloud Desktop with MCPs

The setup demonstrated in this article connects Cloud with over 30 MCP tools, including:

• Airtable for database storage
• Over 20 specialized scrapers (Twitter, Facebook, Instagram, general web scrapers)
• Perplexity for deep research capabilities

This integration creates a powerful system that can access virtually any online data source and organize the information automatically.

Practical Use Cases

1. Competitor Analytics

One powerful application is competitive analysis. By simply entering a company name (like Canva), the system will:

• Use Perplexity to identify all the company’s social media accounts
• Scrape their Instagram, TikTok, Twitter, LinkedIn, YouTube, and website
• Gather reviews from various platforms for sentiment analysis
• Generate a comprehensive slideshow with charts showing content strategy breakdown, top-performing content across platforms, and approach analysis

This automated process creates professional reports with minimal input, perfect for regular competitive monitoring.

2. Content Ideation

For content creators, the system can:

• Scrape your recent YouTube videos
• Analyze viewer comments for patterns and requests
• Research current trends in your niche
• Generate tailored content ideas based on audience engagement
• Create title variations that match your existing style
• Store everything in your connected database

This approach ensures content decisions are data-driven and aligned with audience interests.

3. Lead Generation and Outreach

Sales teams can benefit from automated prospecting:

• Scrape business listings from Google Maps based on industry and location
• Create spreadsheets with potential leads and contact information
• Use web scraping to gather additional company details
• Generate personalized outreach templates for each prospect
• Store leads in Airtable or connect directly to email platforms

How to Connect MCPs to Cloud

There are three main methods to connect MCPs to Cloud:

1. Using Apify for Web Scraping

Apify provides access to thousands of specialized scrapers through their marketplace. To connect it:

1. Create an Apify account
2. Get your API token from Settings > API Integrations
3. Install Node.js if you don’t have it already
4. Use the provided JSON code to connect your desired scrapers
5. Add this configuration to Cloud’s settings

Pricing varies based on usage, with plans starting around $40/month that allow considerable scraping across multiple platforms.

2. Connecting Airtable Through Composio

Composio simplifies connecting popular software as MCPs:

1. Visit Composio and select Airtable
2. Generate the connection command
3. Run it in your terminal
4. Restart Cloud
5. Authenticate when prompted

This provides immediate access to 13 different Airtable tools without complex API setup.

3. Adding Perplexity

Perplexity integration requires:

1. A paid Perplexity account
2. Generating an API key from settings
3. Adding the provided JSON to your Cloud configuration

Benefits Over Traditional Automation Tools

While platforms like n8n can accomplish similar tasks, Cloud projects offer several advantages:

• Faster implementation for complex workflows
• Natural language instructions instead of visual programming
• Ability to iterate and improve workflows conversationally
• Simpler maintenance as APIs change

This approach makes advanced data collection and analysis accessible to users without technical backgrounds, opening up new possibilities for business intelligence and automation.