How to Leverage Competitor Reviews to Create Winning Ad Copy: A Scraping Automation Guide

In the competitive digital marketing landscape, understanding what customers dislike about your competitors can be a powerful advantage. A new automation tool combines web scraping with AI to analyze competitor reviews and transform them into compelling ad copy that addresses specific pain points.

The Power of Competitor Review Analysis

This automation workflow specifically targets Trustpilot reviews – a platform known for providing mostly unbiased product and service reviews with effective fake review filtering. By analyzing negative reviews from competitors, businesses can identify weaknesses to address in their own marketing materials.

How the Automation Works

The workflow follows a straightforward process:

1. Users submit a form with the competitor’s Trustpilot URL
2. The system sends a request to Bright Data to scrape the specified URL
3. A polling loop checks periodically until the scraping is complete
4. All scraped data is extracted into a Google spreadsheet
5. The system filters for only negative reviews (one and two-star ratings)
6. These negative reviews are sent to an LLM (like OpenAI) for analysis
7. The AI generates a summary of common complaints and creates sample ad copy
8. Results are emailed to the marketing team

What You’ll Get From the Analysis

The final output includes:

• A comprehensive summary of competitor weaknesses
• Three different ad copy examples specifically addressing those pain points
• Additional bad reviews for further analysis

In a demonstrated example analyzing Klaviyo (an email marketing platform), the system identified key customer complaints including customer support issues, complex pricing structure, account management problems, lack of transparency, and limited pre-sales support.

Sample Ad Copy Generation

Based on these identified weaknesses, the system automatically generated compelling ad headlines and copy such as:

“Top-Notch Support. We’ve got your back.”
Switch to a service that prioritizes you. With our dedicated customer support team, you’ll never feel lost or alone. Enjoy real conversation, timely responses and hassle-free experiences. Plus, our transparent pricing model ensures you only pay for what you use. Discover the difference today.

“Say goodbye to hidden fees and confusing pricing.”
Frustrated with sudden price hikes and unclear billing? Our easy-to-understand pricing plans are designed around your actual needs with no surprises. Enjoy peace of mind knowing you won’t be charged for unused services. Join us for a more straightforward solution for your marketing needs.

Customization Options

This automation is highly adaptable. Users can modify the AI prompt to generate different types of content beyond ad copy, such as:

• FAQ sections for websites
• Scripts for UGC content creators
• Landing page copy
• Sales rebuttals

The workflow leverages Bright Data’s web scraping capabilities, which handles important technical challenges like CAPTCHA solving and rate limiting, making it accessible even to those without technical expertise.

Getting Started

To implement this automation, users need to:

1. Set up API keys for Bright Data
2. Configure their preferred LLM service
3. Set up Google user API access for spreadsheet integration

This powerful combination of web scraping and AI analysis demonstrates how businesses can create meaningful automations without requiring custom code or complex AI agents, providing actionable competitive intelligence for more effective marketing.