How to Efficiently Scrape Google My Business Data for B2B Lead Generation

Scraping Google My Business data can be a powerful way to generate targeted B2B leads. This approach allows you to gather verified business information including company names, websites, phone numbers, addresses, and review data – all essential for effective lead generation campaigns.

In this comprehensive guide, we’ll walk through a streamlined process for scraping Google My Business data using an automated tool called Scraper Max by Leeda Max.

Setting Up Your Location Spreadsheet

The first step is creating a properly formatted spreadsheet:

Create a spreadsheet with location information
Include a column titled ‘location’ (this is essential for the automation)
List cities and their corresponding states (e.g., Houston, Texas; Dallas, Texas; Austin, Texas)
Add commas between city and state entries
Download the spreadsheet as a CSV file

Using Scraper Max to Gather Business Data

Once your location spreadsheet is ready:

Access the Scraper Max tool (part of the Leeda Max community)
Use the command syntax: “Hey @Moise [keyword] Google My Business”
Choose targeted keywords (e.g., “heating” instead of “HVAC” for more comprehensive results)
Attach your CSV file with locations
Wait 5-10 minutes for processing

The Data You’ll Receive

The resulting CSV file will contain comprehensive business information:

Company names
Website URLs (when available)
Phone numbers (verified through Clay)
Complete business addresses
Review counts
Average ratings

Strategic Approach to Lead Generation

An important insight shared is the company-to-people approach:

Research indicates that targeting companies first and then identifying decision-makers within those companies produces more accurate and targeted results than starting with individual targeting. This approach eliminates the need to extensively filter through keywords and industries.

Benefits of This Scraping Method

Fully automated process requiring minimal manual intervention
Quick results (typically 5-10 minutes)
Comprehensive data points
Verified contact information
No credit system or proxy requirements
Access to multiple scraping tools through one platform

This methodology represents a time-efficient approach to building targeted lead lists for B2B companies, particularly those focusing on local service businesses like heating and HVAC companies.